We'll achieve this by:
Collaborating with content creators to share beautiful portraits of people of color.
Adding to the narrative by telling individual stories through portrait photography.
Creating a community behind it by organizing communal events, including “instameets”, workshops and others.
This platform is not a stock photography service. Our only goal is to reflect back to you, art that you love to create and consume.
“A while back, I was in search of inspiration for my portrait photography. So I proceeded to visit google and search for "portrait photography inspiration". What I found was astonishing, albeit not unexpected.
The search results returned featured very little to no people of color. I didn't crunch the numbers to figure out the percentages but what I had witnessed was enough. I posted a screen recording of the search to my instagram story and most people who reached out to me felt the same way.
The first step, at that point was complete: identifying the problem. It was up to us to do something to rectify it. A few hours after, my Instagram friend Osose shared a link with me of work she dubbed "My Kind of Beautiful". It was apparent to me, instantly, that people are working. Hope!”
— Paa Kwesi Yanful, founder
Work on this platform started shortly afterwards, with hopes of making contributions towards inspiring you to create and share, and you in turn, inspiring others.