Bôhten x Portraitnoire Summer Campaign—Sustain && Survive

WHO

Portraitnoire - is a new photography based company that provides inspirational images of people of color for creatives as well as connecting and highlighting photographers. We used targeted SEO marketing to bring more visibility to the black portrait. 

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Bôhten is an eyewear company, founded in Africa and committed to using only reclaimed material sourced from Ghana. They aim to be the premier eyewear company for the continent. Bôhten is based in Toronto, ON

WHY

The theme of the shoot is: Sustain && Survive, we chose this to encapsulate the two visions of each company. Bôhten practices sustainability in their eyewear and portraitnoire aims to protect the survivability of the black portrait. 

Each of our models also represent a country in Africa and the colors of the shoot will have a mostly neutral backdrop/background all shot in natural light with pops of bold reds greens and black to bring full circle the concept of sustainability in Africa. 

WHAT

Models modeled different styles of unisex eyewear provided by Bôhten as we created stunning portraits depicting the African culture using sustainable products.